A website improvement proposal for dental clinics in the Parkville / Baltimore, MD area: a shortlist of candidates, a full audit, a preview of the redesigned homepage, an outreach email, and packages with pricing.
Four dental clinics in the area with their own website and weaknesses visible at a glance. The first one is the one chosen for the full audit in section B.
Dr. Fernando Juliao · Parkville, MD
Weaknesses observed
Nottingham, MD
Weaknesses observed
Parkville, MD
Weaknesses observed
In its favor: it does have a request-an-appointment button.
Parkville, MD
Weaknesses observed
The chosen clinic, problem by problem and in plain language: what’s wrong, what it costs them, and how to fix it.
The homepage loads over http://, with no secure connection.
The browser flags the site as “Not secure” right when a new patient visits it for the first time; it creates distrust and makes some visitors leave before reading anything.
An HTTPS certificate across the whole site.
The “Request Appointment” button leads to a generic form (“someone from the office will contact you”); there is no calendar and no instant confirmation.
The clinic is closed Friday through Sunday, so weekend requests wait until Monday, and many patients end up calling another clinic.
Online booking with a calendar and instant confirmation, plus an always-visible call button.
The clinic’s official email is drfernandojuliao@gmail.com, a personal Gmail account.
It hurts their professional image and mixes personal mail with business mail.
Business email on their own domain (for example, citas@pdasquared.com).
The homepage shows written comments with no stars and no link to Google.
A new patient can’t verify they’re real. The clinic has good Google reviews (5.0 with 10 reviews) that its website doesn’t take advantage of.
Show real Google reviews with their stars.
Useful information (accepted insurance, phone number, same-day emergencies) is buried at the bottom of the page; on mobile, the first thing you see doesn’t invite you to call or book.
Visitors arriving from mobile — most of them — don’t find the phone number or how to book an appointment at a glance, and they move on to the next clinic on the list.
A homepage designed mobile-first, with the phone number and booking visible from the first screen.
Preview of the redesigned homepage for Parkville Dental Arts & Associates: clean, with soft dental-clinic colors and designed mobile-first.
We treat every patient the way we’d like to be treated: unhurried, with clear explanations and prices explained before we start.
In pain today? Same-day emergency care
Real Google reviews, with their stars, visible right on the homepage: a new patient can check them with one tap.
Each review links to the clinic’s Google profile, so patients can read them all and see they’re genuine.
Wheelchair-accessible building.
Monday to Thursday: 9:00 AM–5:00 PM
Friday to Sunday: closed
Outreach email for Parkville Dental Arts & Associates: short, in English, and with no obligation.
Subject: Your website, Dr. Juliao: 3 quick fixes that bring in patients
Hi Dr. Juliao,
I’m Angel Navarro, a Parkville local. I help local businesses improve their online presence. I took a look at the Parkville Dental Arts website and put together a short, free audit: your site still doesn’t use a secure connection, appointments can’t be booked online, and your great Google reviews aren’t visible on the page.
I can show you in 10 minutes what your redesigned homepage would look like, with online booking and an always-visible call button. Would you like me to send you the summary, no strings attached?
Best regards,
Angel Navarro · Parkville, MD · [phone]
Two ways to hire: a one-time redesign payment and, if they want it, an optional monthly care plan.
Prepared by Navarro Sites · Web design for dental practices and local businesses · navarrosites.com